The number of the shoppers
who purchase various goods and services through the on-line platforms
have increased in the last year. A recent study related to on-line shopping
showed that the rate of online shoppers increased at 49%
, compared to a previous rate of 44%, being close to the European average rate on this matter.
There is a growing interest showed by the Swiss shoppers
in purchasing various goods provided by foreign websites
(80% of the participants). Our team of lawyers in Switzerland
can offer legal advice on the regulations related to the e-commerce sector
and can help investors with information on the main procedures for setting up a Swiss website
The characteristics of the Swiss e-commerce
Investors interested in starting a company in Switzerland
in the e-commerce sector
should know that the main reasons that have helped at developing this field of activity is related to the following:
• better prices, compared to the traditional shopping;
• a better offer, which includes products that are not available at a local level.
The top products
that are generally bought by the Swiss consumers
are the following:
• fashion items;
• holiday related purchases.
As mentioned above, the cross-border online purchases are developing at a steady rate and most of the Swiss consumers have purchased goods from websites registered in the following states:
• China (34%);
• France (32%).
It is also important to know that the 89% of the Swiss shoppers
have the tendency to buy items from the same website(s)
. Our team of Swiss lawyers
can offer more information on the minimum requirements that are to be included in an online shopping platform
, which must also contain a merchant account
The Swiss e-commerce sector
At the level of 2017, the Swiss e-commerce industry (operating as business to client) increased by 10%, reaching an overall value of EUR 10,3 billion. With an online population of 8 million persons, Switzerland has a total market of 4,7 million online shoppers, with a higher rate of male online shoppers (69%), compared to the female consumers (61%).