Open an Advertising and Marketing Company in Switzerland

Updated on Wednesday 22nd March 2023

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What is the value of the internet advertising sector in Switzerland?

The Swiss online advertising sector has a total value of $951,1 million, being one of the most developed markets at a European level. With a population of more than 8 million persons, the internet penetration reaches 87,2%, being above the European rate on this matter, set up at 73,5%. Businessmen who want to open a business in Switzerland in this sector should take into consideration that several business activities carried out in the online sector yield the highest results, the top activity developed in this sense being search advertising. Our team of Swiss lawyers can offer in-depth information on the main rules of law regulating the online advertising sector.

Which are the top online advertising activities in Switzerland?

Switzerland is one of the top European countries for developing online advertising activities, being a jurisdiction in which the mobile internet penetration is higher. Mobile advertising is seen as one of the sectors which provides the highest business opportunities, and it is estimated that by 2020 it will reach $312,6 million. Besides this activity, Swiss advertising companies are also specialized in the following services:

• display advertising – a subsector which accounts for 16,5% of the entire online advertising market and which has a total value of $151,4 million;
• video advertising – the sector represents 9,5% of the total market and it accounts for $86,8 million;
• search advertising – it represents the most developed subsector, with a market share of 39,5% and with a total value of $361,5 million;
• social media advertising – it accounts for $68,6 million and it has a market share estimated at 7,5%.

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What are the main rules of law related to the online marketing and advertising operations in Switzerland?

One of the main rule of law concerning companies operating in this sector is the Federal Act on Data Protection and the Ordinance to the Federal Act on Data Protection, which can be detailed by our team of lawyers in Switzerland. Since the country is not a member state of the European Union, businesses operating here are not required to comply with the EU Data Protection Directive, but it is important to know that each Swiss canton is entitled to set up its own data protection statues related to the processing of personal data.

Businessmen are invited to contact our law firm in Switzerland for consultancy services related to the registration of an advertising and marketing company. Our lawyers can provide assistance on how to start a business here, and can offer advice on the most suitable legal entity, that can vary depending on the investors’ business plans and capital.